"Trousers London"

Upcoming brand Trousers is breaking the denim-mould and making jeans accessible to all, no matter how eccentric or muted your individual style may be.Trousers is a premium jeanswear label that launched earlier this year. The team describe the brand as an “experimental, ambitious, future focused jeans label” that cites London-town as it’s biggest inspiration. Late one night in the city of inspiration, WWIT has styled a showcase of autumn/winter trends mixed in with Trousers’ signature denims.

Wearable (and not to mention workable) these jeans fit in perfectly with any trend. From preppy to proper, any London guy can find jeans from Trousers to suit his style. Unleash your rockability with irregular fits and zip details, work dressed-down chic with structured denims in classy dark washes, choose the hareem style Westwood-esque jean if you dare to be different, or take inspiration from the far east with oriental silk insert details. The choice is yours! Individuality is key- go for what suits YOU! Premium denim is a great investment and Trousers is committed to designing jeans for all walks of life - every style is catered for with this brand. So, ditch the old denims and look to the future.
- Lauren Rodgers (WWIT's new Copy Editor)

More about the jeans; Trousers is a London-based premium men's jeanswear label.The brand was established in 2007 and launched in early 2008 by a team of four creatives whose training and professional experience span the fields of design, architecture, advertising and business. This multi-disciplinary background helped fuse into being the brand these visionaries had so boldly imagined.Trousers is an experimental, ambitious, future-focused jeans label inspired by London.

From unique designs and shapes, to small but important details, Trousers stands alone among the clones of the daily jeans parade.Trousers makes jeans for the genuine modern day gentlemen, for the man who loves the thrill of the new and is always at the forefront of the avant-garde.We at Trousers believe in ecologically friendly materials and we care that our products are not born of exploitation. Our range is crafted with patience and skill in small batches, in our Italian factory using organic premium denim - check out http://www.trouserslondon.co.uk/